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Monday, March 23, 2009

To survive, join MLM?

I have been a follower of Network or Direct Marketing, aka MLM, for a long time now. I started following MLM way back in 1991 when a set of Encyclopedia was being sold in India at a price of INR 15,000/- or US$ 300.00. These MLMers were going door-to-door to sell their products and increase their levels or chains to earn more and more. I then saw a mushroom growth of such products and companies coming to India and offering the "distributorship" of their products to those who want to earn an extra income and be a leader. These products range from household goods, toiletries, microwave-proof utensils, herbal products and even mattresses (costing INR 100,000/- or so).

After getting into one such MLM as a distributor, I realized that the one at the top ( the one who starts early) is the one who is benefited the most. The ones who join late in the chain often end up in just slogging without earning a penny.

Recently, I came across a different Direct marketing concept called Binary Marketing Plan. I found this plan to be better that the traditional MLM as this required you to introduce to only two people. Also, there was no re-purchase or trading required to earn commissions. but being based on "binary", your chain goes on increasing in the multiples of two, thereby you having a potentially great earning opportunity.

Like any other business or even if you are salaried, any of these plans work well and get you more money only if you strive hard to earn a lot. Potential does exists in all the systems, it is only you who need to explore the same and get going.

In these days of recessions and instability in business and job market, I strongly feel that MLM is the only ray of hope to survive and earn that much-required extra income to support our family.

Comments please....

~ Sudheer Bag,
spbaag@gmail.com